Russ Alan Prince, president of R.A. Prince & Associates, Inc., is internationally recognized as one of the foremost authorities on the private wealth industry. He consults with the ultra-wealthy, entrepreneurs, and select professionals to strategically expand their networks and maximize the value of their relationships.

A prolific writer, he’s penned more than forty books including, Profitable Brilliance and The Family Office. He is a founder and the Executive Director of Private Wealth magazine and writes the Serious Money on Forbes column.


The High-Functioning Single-Family Office

The world of family offices is garnering extensive and increasing attention. Many of the ultra-wealthy families with single-family offices as well as the senior management of these organizations are very concerned about how to boost value. This covers ensuring robust and efficacious leadership of the single-family office to identify and align the most cost-effective and capable external experts. The objective of this primer is to provide a succinct overview of single-family offices and the five behavioral best practices that are essential for most single-family offices to be high-functioning.

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Being Client-Centered + Significant Business Success

Being client-centered entails doing what is best for the client. To accomplish this, financial advisors must have a deep, holistic understanding of their clients. The Whole Client Model is a process that not only results in this comprehensive understanding, but also enables financial advisors to maximize the value of these relationships. The Whole Client Model: Being Client-Centered + Significant Business Success details the process providing financial advisors and other professionals a proven exceptional way to holistically understand their clients and generate meaningful new business.

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An Advanced Planning Primer for Successful Business Owners

Business equity is the single most reliable path to wealth creation, but it also takes astute planning to ensure that privately-held businesses are protected, transitioned and monetized in the smartest way possible. Maximizing Personal Wealth is a critical resource for business owners and their closest advisors. This primer outlines key steps that can be used at all stages of a company’s lifecycle to create and preserve maximum personal wealth.

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Insights Into The World Of Ultra-Wealthy Inheritors

Demographic shifts are creating a great number of ultra-wealthy inheritors (net worth = $100 million or more). These individuals represent an exceptionally profitable, yet severely underserved segment of the financial elite. Taking the Reins provides critical knowledge to understanding, accessing, and working with these exceptionally affluent individuals.

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Learn How to Cultivate Centers of Influence For a Flood of New Affluent Clients

"The step-by-step approach described in this book will unlock a treasure trove of new business for those who have the good sense to implement it. The authors’ insights on how to develop and leverage relationships are second to none."

—Lewis Schiff, Author of the highly acclaimed Business Brilliant and Executive Director, Inc. Business Owners Council

Order the paperback now at Private Wealth.

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Learn How to Negotiate Like Many of The Forbes 400 Richest Americans

Negotiation is a key wealth creation skill. And contrary to what you’ve always heard, great negotiations are not about reaching a happy medium for all parties.

I Win, You Whatever provides lessons learned and the secrets revealed from careful study and research of the world’s most successful entrepreneurs and master wealth creators.

Available now in paperback and e-book at

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