Russ Alan Prince is one of the most published authors on the topic of private wealth. He has completed work on 40 books covering a range of subjects from investor psychology to luxury spending, from understanding the middle-class millionaire to the political philosophies of the super-rich. His body of work is regularly consulted by affluent individuals and families, elite advisors, family offices, private bankers, wealth managers, academics and the press. Collectively, the cache of research-based insights within Prince’s publications is the most complete empirical analyses in the field and the largest, most comprehensive database on the topic.

1. The Middle-Class Millionaire: The Rise of the New Rich and How They Are Changing America (Doubleday/Currency, 2008).
2. Protecting the Family Fortune: Advanced Planning for Ultra-High-Net-Worth Businesses (Campden, 2008)
3. Recognizing the Opportunity: Wealth Management, Estate Planning and Life Insurance (CFPN, 2008).
4. Fame & Fortune: Maximizing Celebrity Wealth (Elite Traveler, 2008).
5. Beyond Performance: Inside the Minds of Affluent Hedge Fund and Fund-of-funds Investors (Elite Traveler, 2008).
6. The Sky’s the Limit: Marketing Luxury to the New Jet Set (CFPN, 2007).
7. Fortune’s Fortress: A Primer on Wealth Preservation for Hedge Fund Professionals (MarHedge, 2007).
8. RainMaker: Strategic Partnering with Attorneys and Accountants to Create a Pipeline of New Affluent Clients (National Underwriter, 2006).
9. Wealth Preservation for Physicians: Advanced Planning Strategies for Affluent Doctors (Wealth Management Press, 2006).
10. Cultivating the Middle-Class Millionaire: How Financial Advisors are Failing Their Wealthy Clients and What They Can Do About It (Wealth Management Press, 2005).
11. Selecting a Coach: Seven Guidelines for Financial Advisors (CFPN, 2005).
12. Inside the Family Office: Managing the Fortunes of the Exceptionally Wealthy (Wealth Management Press, 2004).
13. Safe & Sound: A Proven Methodology for Protecting the Wealthy (National Underwriter, 2004).
14. Women of Wealth: Understanding Today’s Affluent Female Investor (National Underwriter, 2004).
15. The Private Client Lawyer: Now and in the Future (Wealth Management Press, 2003).
16. Creating a Pipeline of New Affluent Clients: Building Strategic Partnerships with Lawyers & Accountants (National Underwriter, 2003).
17. Wealth Management: The New Business Model for Financial Advisors (Wealth Management Press, 2003).
18. Accountants as Wealth Managers: The New Paradigm for Providing Financial Services (Institutional Investor, 2003).
19. Advanced Planning with the Ultra-Affluent: A Framework for Professional Advisors (Institutional Investor, 2002).
20. Giving Wisely: Maximizing Your Charitable Giving (Giving Capital, 2002).
21. The World of Registered Representatives: Insights and Opportunities for Brokerage and Investment Management Firms (Institutional Investor, 2002).
22. The Millionaire’s Advisor: High-Touch, High-Profit Relationship management Strategies of Advisors to the Wealthy (Institutional Investor, 2002).
23. eWealth: Understanding the Internet Millionaire (Institutional Investor, 2001).
24. Marketing Mutual Funds Through Independent Advisors (Institutional Investor, 2001).
25. Value-Added Wholesaling: The New Paradigm for marketing Financial Products through Advisors (Institutional Investor, 2000).
26. Advisor 2000: Strategies for Success in the New Millennium (High-net-worth Press, 2000).
27. High-net-worth Psychology: Finding, Winning and Keeping Affluent Investors (High-net-worth Press, 1999).
28. Winning the War for the Wealthy: How Life Insurance Companies can Dominate the Upscale Markets (High-net-worth Press, 1999).
29. Private Wealth: Insights in the High-Net-Worth Market (Institutional Investor, 1999).
30. The Perfect Legacy: How to Establish Your Own Private Foundation (High-net-worth Press, 1998).
31. The Charitable Giving Handbook (National Underwriter, 1997).
32. Cultivating the Affluent II: Leveraging High-Net-Worth Client and Advisor Relationships (Institutional Investor, 1997).
33. Building Your Business: Marketing Your Way to a $100 Million Investment Advisory Practice (High-net-worth Press, 1997).
34. Physician Financial Planning in a Changing Environment (McGraw Hill, 1996).
35. Marketing Through Advisors: A Toolkit for Life Insurance Professionals (National Underwriter, 1996).
36. Marketing to Family Business Owners: A Toolkit for Life Insurance Professionals (National Underwriter, 1996).
37. Building an Affluent Clientele: Marketing Personal Lines to the Wealthy (National Underwriter, 1996).
38. Cultivating the Affluent: How to Segment and Service the High-Net-Worth Market (Institutional Investor, 1995).
39. Marketing to the Affluent: A Toolkit for Life Insurance Professionals (National Underwriter, 1995).
40. The Charitable Estate Planning Process: How to Find and Work with the Philanthropic Affluent (Lexington House, 1994).
41. The Seven Faces of Philanthropy: A New Approach to Cultivating Major Donors (Wiley, 1994).